Essays about: "Anja Herrström"

Found 1 essay containing the words Anja Herrström.

  1. 1. Spreading Like a Wildfire - Online and Offline: A qualitative analysis of Facebook as a crisis communication tool in Sweden

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Julia Fridlund; Anneli Andersson; Anja Herrström; [2015]
    Keywords : wildfire; disaster; Facebook; crisis communication; social media; trust; public organization; recipient perspective; kriskommunikation; sociala medier; katastrof; brand; förtroende; offentlig organisation; mottagarperspektiv; Västmanland; Social Sciences;

    Abstract : As the climate on our planet is changing, natural disasters are occurring increasingly often, and Sweden is not an exception. At the same time, Facebook and other social media are more frequently used as crisis communication tools among public organizations. READ MORE