Essays about: "Ankit Desai"

Found 1 essay containing the words Ankit Desai.

  1. 1. The Age of MatheMagic - How Big Data is Changing the Music Business

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ankit Desai; [2015]
    Keywords : Big data; Music; feedback loops; market orientation; ambidextrous organizations;

    Abstract : Technological advances have enabled marketing practitioners in the music industry to see more in-depth and real-time images of the market than ever before. Some music companies have harnessed this plethora of big data and have been able to deliver remarkably good results. READ MORE