Essays about: "Ann Sundbrandt"
Found 1 essay containing the words Ann Sundbrandt.
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1. Brand Identity & Brand Image : A case study of Apotek Hjärtat
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Background: The Swedish pharmaceutical retailing market was re-regulated in February 2010, which enabled competition. Hence, it has now become important to stand out through having a strong brand. In order for a brand to be strong, the brand identity and the brand image need to be congruent. READ MORE
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