Essays about: "Ann Sundbrandt"

Found 1 essay containing the words Ann Sundbrandt.

  1. 1. Brand Identity & Brand Image : A case study of Apotek Hjärtat

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Alexandra Rosengren; Andrea Standoft; Ann Sundbrandt; [2010]
    Keywords : Brand Identity; Brand Image; Brand Awareness; Pharmaceutical retailing sector; Apotek Hjärtat;

    Abstract : Background: The Swedish pharmaceutical retailing market was re-regulated in February 2010, which enabled competition. Hence, it has now become important to stand out through having a strong brand. In order for a brand to be strong, the brand identity and the brand image need to be congruent. READ MORE