Essays about: "Ann-christiin Kerner"

Found 1 essay containing the words Ann-christiin Kerner.

  1. 1. Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ann-Christiin Kerner; [2018]
    Keywords : slow fashion; slow movement; buyer persona; marketing persona; consumer behavior; slow fashion consumer; slow fashion communication;

    Abstract : Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. READ MORE