Essays about: "Anna Almqvist"

Showing result 1 - 5 of 7 essays containing the words Anna Almqvist.

  1. 1. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Keywords : Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Abstract : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. READ MORE

  2. 2. Biological control of powdery mildew in greenhouse produced cucumber : an evaluation of two microbiological control agents

    University essay from SLU/Department of Plant Breeding (from 130101)

    Author : Anna-Carin Almqvist; [2013]
    Keywords : powdery mildew; cucumber; Golovinomyces cichoracearum; Podosphaera xanthii; biological control; Ampelomyces quisqualis; Pythium oligandrum;

    Abstract : Powdery mildew is a serious problem in both field and greenhouse cucumber production and can cause serious infection and radically reduced yields. Today, powdery mildew is the main disease in greenhouse produced cucumber. Disease control should preferably be both efficient and environmentally friendly, which is not easy to achieve at all times. READ MORE

  3. 3. A Royally Good Idea? A Study of the Relationship Between Swedish State Visits and Aggregate Swedish Merchandise Exports.

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Anna Almqvist; [2013]
    Keywords : Export Promotion; Swedish Exports; International Trade; State Visits; Gravity Model; Business and Economics;

    Abstract : Most countries engage in a wide variety of export promotion activities that provide domestic firms with significant support in the hopes of increasing trade volumes. The aim of this thesis is to examine one type of official Swedish export promotion, namely state visits. READ MORE

  4. 4. Coffee, a Fair Trade? : a study about Fairtrade certified Gayo coffee farmers in Aceh, Indonesia

    University essay from SLU/Horticulture (until 121231)

    Author : Anna-Carin Almqvist; [2011]
    Keywords : Coffee; Coffea Arabica; Fairtrade; certifications; Aceh; Indonesia; Gayo coffee;

    Abstract : Today there are different types of certifications of different products. Fairtrade is the most common certification in the world. Fairtrade is a worldwide non-profit, multi-stakeholder organization. Fairtrade certified producer organizations represent over one million farmers and workers in Latin America, Africa and Asia. READ MORE

  5. 5. Selecting Self-Employment: -The Influences on Female Entrepreneurs in Gaborone

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Björnberg; Sara Almqvist; [2010]
    Keywords : Female Entrepreneurship; Perceived Feasibility; Perceived Desirability; Self-Efficacy; Specific Desirabilities;

    Abstract : This study is based on an adapted version of the Shapero model. It aims to answer the research questions; “What makes female entrepreneurs in Gaborone perceive entrepreneurship as a desirable and feasible career choice?” and “How do role models influence the perception of the desirability and feasibility of an entrepreneurial career for female entrepreneurs in Gaborone?” This is done through utilizing a qualitative approach consisting of interviews with ten female entrepreneurs in Gaborone, in addition to three experts. READ MORE