Essays about: "Anna Bakalarska"
Found 2 essays containing the words Anna Bakalarska.
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE
2. Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategyUniversity essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : .... READ MORE