Essays about: "Anna Bakalarska"

Found 2 essays containing the words Anna Bakalarska.

  1. 1. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  2. 2. Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Bakalarska; Honggyun Kim; Emily Webb; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE