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Found 2 essays matching the above criteria.

1. 1. The Complexity of Consumer Trust in Sustainability Communication

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Dahl; Anna Bakalarska; [2018]
   Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

   Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

3. 2. Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Bakalarska; Honggyun Kim; Emily Webb; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE