Essays about: "Anna Bergling"

Found 1 essay containing the words Anna Bergling.

  1. 1. Brands- Putting perspectives into perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Bergling; Mattias Fridh; [2012]
    Keywords : Brand Management; Consumer Culture Theory; brands; research perspective; active consumers.; Business and Economics;

    Abstract : The passive consumer is dead. At least according to rapports, articles and books published during the last ten to fifteen years. Due to several shifts in the consumer landscape, the consumers are now more connected than ever and interact with each other in a new multi-way eco system. READ MORE