Essays about: "Anna Dunder"

Found 1 essay containing the words Anna Dunder.

  1. 1. Values shaping consumer interactions on social commerce sites within game retail

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Anna Dunder; [2017]
    Keywords : social commerce; video games; value co-creation; consumer value; consumer culture theory; Social Sciences;

    Abstract : The game industry has continued to grow for decades and the social interaction trend has been growing for years in gaming. In retail, the e-commerce companies have been extending the social interaction trend to the e-commerce platforms and turning the e-commerce into social commerce. READ MORE