Essays about: "Anna Folkestad"
Found 1 essay containing the words Anna Folkestad.
-
1. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The goal for brand building is to build for the long-term profitability and strengthening of brand equity. A way to build brand equity is to implement social media marketing, where so-called influencer marketing can be used. READ MORE
Result pages:
1