Essays about: "Anna Frykman"

Found 1 essay containing the words Anna Frykman.

  1. 1. Identification of Needs Influencing the Students’ Selection of University

    University essay from Ekonomihögskolan, EHV

    Author : Martin Jech; Kim Jacobsson; Anna Frykman; [2007]
    Keywords : needs; marketing; education; student needs; marketing of universities; marketing of higher education;

    Abstract : Recent changes in the educational sector have lead many universities to re-think their existing approaches in attracting students to their institutions. Attracting better students and increasing student enrolments is becoming more critical then ever. In the past, the needs of students were overlooked. READ MORE