Essays about: "Anna Hagander"

Found 1 essay containing the words Anna Hagander.

  1. 1. The Online Consumer Decision Journey in the Cosmetic Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Hagander; Margret Rúnarsdóttir; [2016]
    Keywords : Community; Culture; EKB model; Consumer decision Journey; Reference Group; Opinion leader; User Generated Content; Word of Mouth; Vlogging; Consumer Involvement; YouTube; Social Sciences;

    Abstract : .... READ MORE