Essays about: "Anna Ivanova"
Found 1 essay containing the words Anna Ivanova.
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1. Social Media Strategy in the Chinese Market : Weibo Platform Case Study
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Problematisation Previous study has indicated that social media is an effective marketing tool. Moreover, Weibo, a Chinese social network contains large potential for the companies. However little theoretical guidance exists on what are the key features of Weibo marketing. READ MORE
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