Essays about: "Anna Kähler"
Found 2 essays containing the words Anna Kähler.
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1. I Accept - A quantitative study exploring possible determinants for consumer trust in AI
University essay from Göteborgs universitet/Graduate SchoolAbstract : In this study, we examine factors which determine consumer trust in AI and explore challenges and opportunities in relation to these. Through investigating previous findings regarding online trust and trust in AI, we hypothesized that data transparency and anthropomorphism would have a direct effect on trust in AI, and that privacy concern and personal relevance would moderate these relationships. READ MORE
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2. Digital Distance A qualitative study examining the impact on social media consumption and consequences for marketing
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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