Essays about: "Anna Kapetanakis"

Found 1 essay containing the words Anna Kapetanakis.

  1. 1. How can loyalty programmes improve brand loyalty?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Gideon Mekonnen Jonathan; Anna Kapetanakis; [2015]
    Keywords : Brand loyalty; loyalty programmes; customer loyalty; retail industry;

    Abstract : Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. READ MORE