Essays about: "Anna Liang"
Found 1 essay containing the words Anna Liang.
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1. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE
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