Essays about: "Anna Marcinkowska"
Found 1 essay containing the words Anna Marcinkowska.
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1. Exploratory study of market entry strategies for digital payment platforms
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. READ MORE
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