Essays about: "Anna Milton"

Found 1 essay containing the words Anna Milton.

  1. 1. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    University essay from Umeå universitet/Företagsekonomi

    Author : Mattias Lönnberg; Anna Milton; [2020]
    Keywords : Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Abstract : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. READ MORE