Essays about: "Anna Riberth"

Found 1 essay containing the words Anna Riberth.

  1. 1. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE