Essays about: "Anna Söderlind"

Found 2 essays containing the words Anna Söderlind.

1. 1. Listen to me - A study to reveal mechanisms behind structural gender discrimination

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Frida Persson; Anna Söderlind; [2016]
   Keywords : Interpersonal Communication; Mass Communication; Saying-Is-Believing Paradigm; Structural Sexism; Stereotypes;

   Abstract : Previous research has revealed that women are perceived as less competent in comparison to men in the public world. One reason for this is that women are frequently portrayed in traditional stereotypes by the media, which leads to structural gender discrimination, hurting both individuals and society at large. READ MORE

3. 2. Decision-Making Processes for Different Categories of Sport Sponsorship

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Söderlind; Emma Nilsson; [2014]
   Keywords : Decision-making process; Irrational decisions; Sponsorship; Sport sponsorship;

   Abstract : Sport sponsorship is becoming an increasingly used marketing measure. Companies spend billions of dollars on sponsoring every year and revenues from sponsoring constitute an essential part of the sport associations' and athletes' businesses. Despite this, many aspects of sponsorship are still unexplored. READ MORE