Essays about: "Anna Schuster"

Found 2 essays containing the words Anna Schuster.

1. 1. Are 5-Second Online Video Advertisements Effective?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Schuster; Jokubas Kuprevicius; [2017]
   Keywords : 5-second; Online video advertisements; 15-second; effectiveness; advertisement length; interruption; brand recall; message recall; likeability; pre-roll; mid-roll; YouTube; Business and Economics;

   Abstract : 5-second online video advertisements have emerged in the advertising scene as an ultra-short, theory defying phenomenon and scholars have yet to fully study its effectiveness. Up until recently, marketers have understood that advertisement effectiveness depends upon advertisement length, justifying the use of longer advertisement forms of 15-seconds or more. READ MORE

3. 2. Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amber Gulamali; Lisa-Marie Kaven; Anna Schuster; [2016]
   Keywords : Business and Economics;

   Abstract : .... READ MORE