Essays about: "Anna Sokolowski"

Found 1 essay containing the words Anna Sokolowski.

  1. 1. Online Brand Repositioning : A case study of Halens

    University essay from Institutionen för ekonomi och företagande

    Author : Anna Sokolowski; Viktoria Sandström; [2012]
    Keywords : marketing; branding; brand; brand image; positioning; repositioning; e-commerce; distance selling;

    Abstract : This thesis was carried out during Spring semester 2012 at Södertörn University in collaboration with the Swedish distance selling company Halens. Halens is one of Sweden’s leading e-commerce companies with a significant history in distance selling. READ MORE