Essays about: "Anna Theresa Hofmann"

Found 1 essay containing the words Anna Theresa Hofmann.

1. 1. Design for change : Generation Y consumers' perception of sustainability in the fast fashion industry

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Anna Theresa Hofmann; [2019]
   Keywords : Generation Y; Millennials; sustainability; attitude-behavior gap; fast fashion; knowledge;

   Abstract : Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast fashion industry?” and “How do the factors of the attitude-behavior gap influence the Generation Y consumers in their decision making for fast fashion clothes?”       Problem Formulation: Sustainability as a topic has regained great attention over the last couple of years. Generation Y consumers’ demand for more sustainable actions, especially in fast fashion, puts increasing pressure on the industry. READ MORE