Essays about: "Anna Wessman"
Found 2 essays containing the words Anna Wessman.
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1. Collaborative consumption for a sustainable future: What gets consumers on-board? : An investigation of the consumers' willingness to adopt PSS and its determinants
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The Circular Business Model (CBM) is one way to achieve a more sustainable future. Its goal is to reduce the use of natural resources which are becoming more scarce on our planet. The aim of the study is to investigate the consumer behavior and the determinants of the willingness to adopt Product Service System (PSS), one of the models of CBM. READ MORE
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2. City Branding : - What do you expect?
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: It has become easy for tourists to visit different countries and cities for vacation due to the globalized world one live in today. Because of the consumers desire to travel and the tough competition among cities, emphasis have been put on city branding with the aim of making a consumer chose a specific city to visit instead of competing ones. READ MORE