Essays about: "Anna Zdolsek"

Found 1 essay containing the words Anna Zdolsek.

  1. 1. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Amanda Sochon; Anna Zdolsek; [2017]
    Keywords : Sponsorship; Sponsorship Collaboration; Women in Sport; Women s Football; Gender;

    Abstract : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. READ MORE