Essays about: "Anna-Maria Mirkovic"

Found 1 essay containing the words Anna-Maria Mirkovic.

  1. 1. Personalized Advertising: Examining the Consumer Attitudes of Generation Z Towards Data Privacy and Personalization : A study of consumer attitudes towards the commercial usage of personal data

    University essay from

    Author : Jennifer Taneo Zander Taneo Zander; Anna-Maria Mirkovic; [2019]
    Keywords : personalized advertising; data privacy; consumer attitudes; consumer behavior; generation z;

    Abstract : Abstract Background The advancement of Internet technology and the ability of companies to process large amounts of information has made it possible for marketers to communicate with their customers through customized measures, namely personalized advertising. One of the primary aspects that differentiates personalized advertising from traditional advertising is the collection and use of consumers’ personal information, which have presented marketers with numerous benefits and opportunities. READ MORE