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Found 2 essays matching the above criteria.

1. 1. Exploring the Influence of Organizational Trust in Post-merger Integration Processes : A Multiple Case Study of Family Businesses

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Sandra Gasser; Anna-Maria Mirkovic; [2023]
   Keywords : Mergers Acquisitions; Family Businesses; Organizational Trust; Post-merger Integration Processes;

   Abstract : Background: In recent years, there has been an increasing recognition of the significance of mergers and acquisitions (M&As) involving family businesses, highlighting their pivotal role in the business landscape. Notably, in the M&A literature, the issue of employees’ trust in the organization emerges as a crucial component in facilitating a successful post-M&A integration. READ MORE

3. 2. Personalized Advertising: Examining the Consumer Attitudes of Generation Z Towards Data Privacy and Personalization : A study of consumer attitudes towards the commercial usage of personal data

   University essay from

   Author : Jennifer Taneo Zander Taneo Zander; Anna-Maria Mirkovic; [2019]
   Keywords : personalized advertising; data privacy; consumer attitudes; consumer behavior; generation z;

   Abstract : Abstract Background The advancement of Internet technology and the ability of companies to process large amounts of information has made it possible for marketers to communicate with their customers through customized measures, namely personalized advertising. One of the primary aspects that differentiates personalized advertising from traditional advertising is the collection and use of consumers’ personal information, which have presented marketers with numerous benefits and opportunities. READ MORE