Essays about: "Annali Wallin"

Found 1 essay containing the words Annali Wallin.

  1. 1. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Meinhardt; Annali Wallin; [2016]
    Keywords : consumer attitude; purchase intention; advertising;

    Abstract : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. READ MORE