Essays about: "Anne Beth Eltun"

Found 1 essay containing the words Anne Beth Eltun.

1. 1. Branding in Social Media : A qualitative study of three Swedish municipalities

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Hiba Charkas; Anne Beth Eltun; [2014]
   Keywords : Social media; Social media strategies: Social media in municipalities; Facebook; Twitter; Instagram; Branding;

   Abstract : Research show that social media are effective channels to use in branding, at the same time Swedish municipalities are increasingly starting to see the importance of branding and reports show that  they are using social media channels for branding purposes. Even though reports show that the municipalities are using social media channels in branding there is a lack of studies done on how they are using social media in branding. READ MORE