Essays about: "Anne Herzig"

Found 2 essays containing the words Anne Herzig.

1. 1. Cohabitation in Multigenerational Workplaces : Leader-Follower Relationships between Millennials and Baby Boomers

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Anne Herzig; Jessica Treffler; [2018]
   Keywords : Multigeneration; Millennials; Baby Boomers; Generational diversity; work-relationships; Generations; Cohabitation;

   Abstract : Due to a demographic change in today’s society, it often occurs that people from different generations cohabitate in workplaces with each other. Due to this change, we observe a re-orientation of society and its beliefs and values, which affects not only organizations themselves, but also the work relationship between younger and older generations and explicitly the relationship between a leader and a follower. READ MORE

3. 2. The Influence of Organisational Culture on Dynamic Marketing Capabilities : A case study in the e-tail industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anne Herzig; Maria Karlsson; [2017]
   Keywords : Dynamic capabilities; dynamic marketing capabilities; organisational culture; the competing values framework; e-tail; retail. international marketing;

   Abstract : Purpose and research question: The purpose of this research is to explore how dynamic marketing capabilities in international e-tail companies are influenced by organizational culture. Furthermore, the aim is to contribute to the theoretical field of marketing capabilities, as well as providing practical implications to managers in international e-tail companies. READ MORE