Essays about: "Anne-Marie Johansson"
Found 1 essay containing the words Anne-Marie Johansson.
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1. Consumer Trust in E-commerce
University essay from Institutionen för ekonomiAbstract : An often mentioned reason for consumers not purchasing from Internet vendors, is the lack of trust. The lack of physical clues and physical interaction in the online environment make it more difficult to establish trust with the consumers. So, it is important for companies to learn how to manage consumers’ trust in e-commerce. READ MORE
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