Essays about: "Anne-Marie Johansson"

Found 1 essay containing the words Anne-Marie Johansson.

  1. 1. Consumer Trust in E-commerce

    University essay from Institutionen för ekonomi

    Author : Malin Gustavsson; Anne-Marie Johansson; [2006]
    Keywords : ;

    Abstract : An often mentioned reason for consumers not purchasing from Internet vendors, is the lack of trust. The lack of physical clues and physical interaction in the online environment make it more difficult to establish trust with the consumers. So, it is important for companies to learn how to manage consumers’ trust in e-commerce. READ MORE