Essays about: "Annie Danås"
Found 1 essay containing the words Annie Danås.
1. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z ConsumersUniversity essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet
Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE