Essays about: "Annie Johnson"

Found 2 essays containing the words Annie Johnson.

1. 1. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Annie Johnson; Isabelle Bjärlestam; [2022]
   Keywords : Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

   Abstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE

3. 2. The Pop(up)ular Brand Experience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
   Keywords : Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

   Abstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE