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Found 2 essays matching the above criteria.
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1. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE
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2. The Pop(up)ular Brand Experience
University essay from Jönköping University/Internationella HandelshögskolanAbstract : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. READ MORE
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