Essays about: "Annie Lönnberg"

Found 1 essay containing the words Annie Lönnberg.

  1. 1. Negative Effects on Trust in B2B Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Annie Lönnberg; Elma Macanovic; Izabelle Pettersson; [2016]
    Keywords : Relationship marketing; B2B marketing; B2B relationships; Trust;

    Abstract : Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. READ MORE