Essays about: "Annie Lönnberg"
Found 1 essay containing the words Annie Lönnberg.
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1. Negative Effects on Trust in B2B Relationships
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. READ MORE
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