Essays about: "Annie Lefébure"

Found 1 essay containing the words Annie Lefébure.

  1. 1. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Annie Lefébure; Rafael Rosales Muñoz; [2011]
    Keywords : Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

    Abstract : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. READ MORE