Essays about: "Annie Olsson"

Found 2 essays containing the words Annie Olsson.

1. 1. Why Purpose? A quantitative study on the impact of a communicated corporate purpose on consumers' and potential employees' brand reactions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Berg; Annie Olsson; [2017]
   Keywords : Corporate Purpose; Brand Attitude; WOM Intention; Employer Attractiveness;

   Abstract : The purposes of organisations is an increasingly discussed topic and during recent years, more and more companies have started to communicate their corporate purpose to consumers. Consumers as well as employees increasingly desire meaning with their consumption and in their careers. READ MORE

3. 2. Best customer experience Entering the age of the customer

   University essay from Lunds universitet/Produktionsekonomi

   Author : Louise Persson Olsson; Annie Runeman; [2015]
   Keywords : Customer Experience; Service System; Service Quality and Information system.; Technology and Engineering;

   Abstract : Background The business environment is constantly changing, and the way companies do business is continuously changing, which is highly apparent in the automotive industry. Adaption is a fact for firms who want to stay in the game, but what will give a company a competitive advantage in this mess of constant changes? The above-mentioned are pointing towards a new era; the age of the customer. READ MORE