Essays about: "Annika Björlin-delmar"

Found 1 essay containing the words Annika Björlin-delmar.

  1. 1. How User-generated content can be used to reveal the brand identity and image gap

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Annika Björlin-Delmar; Gustav Jönsson; [2015-06-22]
    Keywords : User-generated content; Marketer-generated content; Brand identity; Brand image; Social media; Instagram;

    Abstract : .... READ MORE