Essays about: "Annika Wortelboer"

Found 1 essay containing the words Annika Wortelboer.

  1. 1. Millennials purchasing the good old days : The effects of nostalgic advertising on brand attitude and purchase intention among millennials

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Moniek Lammersma; Annika Wortelboer; [2017]
    Keywords : nostalgia; nostalgic marketing; nostalgic advertising; millennials; brand attitude; purchase intention; nostalgic consumer behaviour;

    Abstract : Background: Advertising clutter is undesirable for both consumers and advertisers. This problem increases and is predicted to grow in the future. To break through the advertising clutter and grab the attention of consumers, nostalgic advertising is considered an effective strategy. READ MORE