Essays about: "Annonsering"

Showing result 16 - 20 of 26 essays containing the word Annonsering.

  1. 16. A web portal with usersubmitted content : Creating a web portal and minimizing its need for administrative work

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Daniel Winge; Christer Winge; [2017]
    Keywords : Web portal; Software; Administration; Minimal; Minimize; Degree project; Webbportal; Mjukvara; Administration; Minimera; Minimal; Examensarbete;

    Abstract : A web portal that publicly displays user-submitted content requires administration in order to ensure undesired content, that is potentially malicious, is excluded. Other administrative aspects that come with a web portal with user-submitted content include user-support and service maintenance. READ MORE

  3. 17. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Julia Högström; Ellen Wallin; [2017]
    Keywords : Online advertising; digital advertising; programmatic advertising; Real-time bidding;

    Abstract : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. READ MORE

  4. 18. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Stina Hübinette; [2017]
    Keywords : Programmatic; Performance Marketing; Display Advertising;

    Abstract : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. READ MORE

  5. 19. Accepting a personalized advert – A Swedish study of the public’s opinion

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Johan Holmqvist; Dennis Nilsson; [2016]
    Keywords : Personal data; personalized marketing; advertisement; Personlig data; Personifierad annonsering; Annonsering;

    Abstract : In recent years there has been an increase in attempts to further increase the efficiency with which advertisement help drive sales. The attempts have largely focused on personalizing adverts to make sure that every person that sees an advert has an interest in it. READ MORE

  6. 20. Online Social Lookup: A Study of a Future Employment Tool

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Darryl Manalo Cornejo; Ali Sabet; [2015]
    Keywords : Communication; Data Collection; Social Media; Business Model; Kommunikation; Datainsamling; Sociala medier; Affärsmodell;

    Abstract : From the days of Antonio Meucci and Alexander Graham Bell when the telephone was invented, people have been looking for ways to communicate with each other through the use of technology. With the introduction of the Internet new possibilities were created to communicate with other persons around the world. READ MORE