Essays about: "Annonsering"

Showing result 6 - 10 of 26 essays containing the word Annonsering.

1. 6. Sann vänskap är ljudet mellan människor

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frida Sjöström; Emma Stanciu; Erik Strålman; [2022]
   Keywords : Podcasts; credibility; trust; advertisement; building relationships; Business and Economics;

   Abstract : Problem/forskningsfråga: Hur försöker svenska podcasts skapa trovärdighet till sina lyssnare samtidigt som de marknadsför produkter och företag? och Hur tar unga lyssnare emot reklam i podcasts utifrån ett förtroendeperspektiv? Syfte: Studiens syfte är att utifrån kvalitativ metod skapa förståelse för hur annonsering i digitala kanaler påverkar podcasts trovärdighet. Den växande digitala kanalen podcast ska användas som verktyg för undersökningen. READ MORE

3. 7. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Mattias Andersson; Eric Gummesson; [2022]
   Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

4. 8. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Emma Olsén; [2021]
   Keywords : Industrial Design Engineering; User-Centered Design; User Interface; Website Design; Branding; Rebranding; Redesign; Graphic Profile; Interaction Design; Teknisk Design; Användarcentrerad Design; Användargränssnitt; Hemsidedesign; Webbdesign; Varumärkesdesign; Redesign; Grafisk Profil; Interaktionsdesign;

   Abstract : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. READ MORE

5. 9. Brand Recognition in Online Display Advertising : An Exploratory Study Based on Logo Detection

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Clément Morin; [2021]
   Keywords : Logo Detection; Online Advertisements; Display Advertising; Automatic Brand Detection; Logotypigenkänning; Online annonsering; Automatisk varumärkesigenkänning;

   Abstract : While the problem of automatic brand detection has already been studied for in-the-wild image inputs, its resolution in the context of online display advertising remains unexplored. Following the existing works that have successfully applied logo detection techniques to photographs of the real world, this thesis builds upon modern object detection models to perform brand-agnostic logo detection in images of online advertisements. READ MORE

6. 10. Anovel: Sound Reading

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Rasmus Juhlin; [2019]
   Keywords : Audionarratology; Booktrack; Design practice; Multimodality; Narrative; Remediation; Sound studies;

   Abstract : Över en trestegsprocess brukar studien research through design för att utforska narrativ presenterade genom ett multimodalt medium bestående av komponenterna text och stream (ljud). En existerande applikation, Booktrack, har blivit undersökt under studien. READ MORE