Essays about: "Ansgar Bengtcén"
Found 1 essay containing the words Ansgar Bengtcén.
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1. Export development indicators as potential segmentation tools : A quantitative study of Swedish SMEs in the tech field
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The “stage model” is a criticized but well-used segmentation method for categorizing firms into different export development stages based on their perceived export barriers. However increasing presence of born global firms and lagging exports, particularly in the Swedish tech industry, require an updated segmentation tool. READ MORE
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