Essays about: "Antecedents"

Showing result 1 - 5 of 110 essays containing the word Antecedents.

  1. 1. Busy Doing Good or Business Doing Good?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Tea Pettersson; Sofia Miram Olsson; [2020]
    Keywords : social entrepreneurship; entrepreneurship; gender; intention-based theory; social impact;

    Abstract : The last decade's focus on social entrepreneurship (SE) can be seen as a response to increasing global social challenges. By combining social and environmental values with economic goals, SE has been proven to be a powerful tool in confronting these challenges. READ MORE

  2. 2. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nermin Osmanovic; [2020]
    Keywords : brand love; antecedents; pathways; self-brand integration; anthropomorphism;

    Abstract : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). READ MORE

  3. 3. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  4. 4. Conceptualizing Alignment of People in Organizational Contexts: A Systematic Review of 13 Meta-Analyses

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ludvig Bodelsson; Saskia Romana Hilmer; [2020]
    Keywords : management; alignment; fit; people fit; people alignment; workforce alignment; human relations; meta analysis; tertiary analysis; systematic review; Business and Economics;

    Abstract : This thesis aims to examine the focus in present literature on the alignment of people in an organizational context with regards to its conceptualization, whether it is seen as dependent or independent variable, its antecedents, its outcomes and how it can be measured. Therefore, a systematic review has been conducted, investigating the findings of 13 meta-analyses on the alignment of people. READ MORE

  5. 5. Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Cajsa Granlund; Ramona Gruber; [2020]
    Keywords : Behavioral intention; attitude; subjective norm; service quality; hedonic value; utilitarian value; sport event marketing;

    Abstract : Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. READ MORE