Essays about: "Antecedents"

Showing result 11 - 15 of 143 essays containing the word Antecedents.

1. 11. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Månsson Ludwig; Hempel Ossian; [2022]
   Keywords : Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

   Abstract : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. READ MORE

3. 12. An online study of L2 relative clause processing: Evidence from self-paced reading in Persian learners of English

   University essay from Lunds universitet/Allmän språkvetenskap; Lunds universitet/Masterprogram: Språk och språkvetenskap

   Author : Abdolnoor Khaleghi; [2022]
   Keywords : relative clause; online L2 processing; second language comprehension; attachment preference; self-paced reading; heuristic processing; good-enough approach; working memory span.; Languages and Literatures;

   Abstract : This study examines relative clause (RC) processing in Persian learners of English and native speakers of English to explore whether or how different task demands, referential context information with three potential RC antecedents along with the variables noun type (definite, indefinite), RC length (short, long) and RC type (extraposed, non-extraposed) affect their processing, using both an online non-cumulative self-paced reading task and an offline questionnaire. In the self-paced reading task, the online processing of RC attachment resolution was examined when participants read temporarily ambiguous sentences with RCs preceded by one clause or two clauses containing three NPs followed by comprehension questions to explore L2 RC attachment preferences. READ MORE

4. 13. Customer engagement within low involvement product categories - discovered

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Olivia Blomqvist; Joel Samuelsson; [2022]
   Keywords : Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

   Abstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE

5. 14. A Gender Perspective on Corporate Entrepreneurship - Closing the gender gap(s) in Corporate Innovation: Understanding Intrapreneurship as Position-taking

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Isabelle Edenborg; [2022]
   Keywords : corporate entrepreneurship; intrapreneurship; innovation; gender; Bourdieu;

   Abstract : Increasing women's representation in innovation, as the foremost source of economic growth and technological development, has been on the agenda amongst policy-makers and corporations for years. Despite this, research on corporate entrepreneurship, as an increasingly applied strategy for innovation and business renewal, and the interrelated intrapreneurship concept, are signified by gender blindness. READ MORE

6. 15. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

   University essay from Umeå universitet/Företagsekonomi

   Author : Amélia Quicanga; Louis Ogbere; [2022]
   Keywords : Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

   Abstract : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. READ MORE