Essays about: "Anti-Consumption"

Showing result 1 - 5 of 15 essays containing the word Anti-Consumption.

  1. 1. #Makesmthng – consume less, make more : political consumption and sustainable lifestyle on Instagram, a case study of a Greenpeace campaign

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Ronja Wutzler; [2019]
    Keywords : political consumption; political participation; online activism; Greenpeace; commodity activism; sustainable consumption; environmental communication; Instagram; social media analysis; multimodal analysis; slacktivism; Social Sciences;

    Abstract : Buying less and making instead - through upcycling, creating and repairing things - is the motto of the Instagram account make smthng, a Greenpeace campaign focussing on political consumption to deal with the environmental crisis we are in today. With climate change being one of the most pressing issues of our time, finding effective ways of communicating a more sustainable lifestyle is a very important research area in media and communication studies. READ MORE

  2. 2. “If everyone knew, no one would buy Fast Fashion.” : A study on how Swedish Slow Fashion companies promote themselves in order to sustain a competitive advantage.

    University essay from

    Author : Martina Jonsson; Martin Solaja; [2019]
    Keywords : Slow Fashion; Fast Fashion; Competitive Advantage; Promotion Strategy; Green Demarketing; Fashion Promotion; Motivational Factors.;

    Abstract : Background: The globalisation of the fashion industry has allowed competition to increase and speed up the production. This has influenced supply chains to give up on ethical factors in order to push sales of cheap, Fast Fashion. READ MORE

  3. 3. Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xiaonuo Liu; [2019]
    Keywords : Brand Avoidance; Anti-consumption; Chinese female consumers; Cosmetics industry;

    Abstract : The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. READ MORE

  4. 4. Brand avoidance in the airline industry : An explorative study on brand avoidance associated with the medium-haul airline-service industry of Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Niels de Munck; [2019]
    Keywords : Brand; Anti-consumption; Airline; Service;

    Abstract : .... READ MORE

  5. 5. Anti-consumption and identity : How the rejection of consumption can be identity-constructing

    University essay from Uppsala universitet/Sociologiska institutionen

    Author : Sofie Hansson; [2018]
    Keywords : Anti-consumption; consumption; neoliberalism; identity; identity-construction;

    Abstract : The choice of anti-consumerism can be driven by both material and idealistic interests and just as for consumption, anti-consumption can be used in the construction of the individual’s identity. Only a few previous studies have looked at the connection between different identities in relation to anti-consumption (such as Cherrier, 2009) and even fewer looked at both the individuals’ perception of the process of becoming an anti-consumer as well as how anti-consumption can be used to build one’s identity. READ MORE