Essays about: "Anti-Consumption"

Showing result 11 - 15 of 20 essays containing the word Anti-Consumption.

  1. 11. In Search of the Meaning of Mindful Consumption- An Exploratory Study of Generation Y

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Raymaekers; Liliana Avila; [2018]
    Keywords : Mindful Consumption; Anti-Consumption; Over-Consumption; Mindset; Responsibility; Business and Economics;

    Abstract : Purpose: : The purpose of the study is to understand what is the meaning of mindful consumption for Generation Y consumers. There exist theoretical studies on mindful consumption but there is limited empirical research on mindful consumption and its meaning. READ MORE

  3. 12. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
    Keywords : brand avoidance; social media; Facebook;

    Abstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE

  4. 13. Exploring the Motivations and Attitudes of Swedish Students Toward Decreasing Consumption of Fast Fashion : A study of Anti-Consumption Strategies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Linnea Sandberg; Alexandra Larsson; Ella Christiansson; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  5. 14. Challenging food norms: Understanding the dumpster diving culture in Gothenburg, Sweden

    University essay from Göteborgs universitet/Graduate School

    Author : Kristina Larsson; [2017-06-30]
    Keywords : dumpster diving; anti-consumption; consumer resistance; experiential hedonic consumption; food waste; Sweden;

    Abstract : explore the various motivations for diving in commercial containers and to provide deeper insights into the multifaceted culture of dumpster diving. Methodology: Data triangulation combining in-depth interviews, ethnographic dives and netnography of online dumpster diving communities. READ MORE

  6. 15. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xie Fei; Zhou Yu cen; [2017]
    Keywords : Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

    Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE