Essays about: "Anton Brunnberg"

Found 1 essay containing the words Anton Brunnberg.

  1. 1. The Impact of CRM in Customer Relationships

    University essay from Institutionen för marknadsföring (MF)

    Author : Alexander Artman; Anton Brunnberg; Jesper Westerlund; [2013]
    Keywords : CRM; Relationship; Relationship Management; Adoption of CRM; Satisfaction; Trust; Commitment;

    Abstract : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. READ MORE