Essays about: "Anton Brunnberg"
Found 1 essay containing the words Anton Brunnberg.
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1. The Impact of CRM in Customer Relationships
University essay from Institutionen för marknadsföring (MF)Abstract : CRM (Customer Relationship Management) are systems that in an efficient way help suppliers to support and keep a personal relationship to their customers. The purpose of this thesis was to investigate the role of CRM in the relationship between customer and supplier in a B2B context. The research was conducted within the banking industry. READ MORE
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