Essays about: "Anton Rask"

Found 1 essay containing the words Anton Rask.

  1. 1. “Attitude is a little thing that makes a big difference” : Exploring the impact of marketing appeals on sustainable consumption

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anton Rask; [2021]
    Keywords : marketing appeals; sustainability marketing; sustainable consumption; green marketing; appeals;

    Abstract : In today’s society, companies engage in sustainable efforts to lower the impact consumption has on the environment. To emphasize these efforts, companies utilize sustainable marketing to gain consumers’ attention. READ MORE