Essays about: "Anton Wigstrand"

Found 1 essay containing the words Anton Wigstrand.

  1. 1. The Role of Packaging in Quality Perception : A Study of Sports Drinks

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Lundell; Anton Wigstrand; [2016]
    Keywords : ;

    Abstract : Background During the last few decades, the market for beverages has shifted, which among other things has resulted in declining sales for carbonated soft drinks. Consumers are becoming increasingly aware of health issues and this is reflected in a trend towards more fitness activities and increasing sales of sports drinks, a change that also applies to the Swedish market. READ MORE