Essays about: "Antonio Tacke"

Found 1 essay containing the words Antonio Tacke.

1. 1. How Does Intrinsic Motivation Moderate The Effect of honThe Sustained Use of Wearable Fitness Technology? : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rasmus Eriksson; Jonas Kose; Antonio Tacke; [2017]
   Keywords : ​Influencer marketing; social media marketing; WOM; communication; SMI;

   Abstract : Background: ​The use of influencers in social media has become a popular strategy in online marketing. The theoretical field is originally derived from communication and word-of-mouth where certain individuals possess the ability to influence others. READ MORE